Video is no longer just a medium—it’s the heartbeat of the digital world. From quick social clips to high-resolution tutorials, video has become the go-to format for communication, learning, and entertainment. Whether you're watching a how-to guide, catching up on the latest viral trends, or editing your own footage, video touches every part of your online experience. In 2025, the demand for faster, smoother, and more interactive video content is growing fast, and it's time to understand how it affects you.

It’s almost impossible to imagine a day without video. You might start your morning watching a quick news recap, spend lunch scrolling through TikTok clips, and end the evening binge-watching a series on Amazon Prime or YouTube. Video has become so ingrained in our routines that we hardly notice how much time we actually spend watching it. And with tools like InVideo and WeVideo making video creation easier than ever, more people are stepping into the spotlight to share their stories.

Whether you're a creator, a business owner, or just someone who loves to watch, video is shaping how we connect and consume information. From automatic subtitles to AI-driven editing tools, the landscape is changing—and fast. So, how can you make the most of this ever-expanding space? Let’s dive into what’s trending, what’s new, and how you can get in on the action without getting left behind.

• Rachel Hilson

Table of Contents

• Why Video Matters Now More Than Ever
• Trending Video Formats in 2025
• How to Create Better Video Content
• Watching Video Smarter
• FAQ

Why Video Matters Now More Than Ever

Video is more than just moving images. It’s a way to tell stories, share knowledge, and connect with people across the globe. According to Google Trends, the search volume for the keyword video has been steadily rising over the past few years, especially around terms like “how to make a video” and “best video editing software.” That tells us something important—people are not just watching more video, they’re also trying to create and improve their own.

So, what makes video so powerful? For one, it’s fast. A 10-minute video can deliver more information than a 5-page article, and you can usually digest it while doing something else. Plus, with tools like automatic subtitle generators and AI-assisted editing, even someone without technical skills can start producing quality content. The barrier to entry is lower than ever before.

Another big reason is the way video integrates into our daily lives. You can learn a new skill, catch up on world news, or even shop for products—all through video. Platforms like YouTube and TikTok are evolving into full-fledged search engines for visual content, and companies are jumping in to take advantage of that shift.

• Alberto Guerra

Trending Video Formats in 2025

So, what’s hot in the video world right now? Let’s break it down into three main categories that are gaining serious traction:

1. Interactive Video

Interactive videos are changing the game. Instead of just watching, viewers can now click, choose, and shape their own experience. Imagine watching a cooking video where you can pick the ingredients you want to see or a travel vlog where you can click on a destination to get more info. Platforms like WeVideo are already offering tools that let creators build this kind of experience, and it’s catching on fast.

2. Short-Form Video

TikTok, Instagram Reels, and YouTube Shorts are still going strong. These bite-sized clips, usually under 60 seconds, are perfect for quick entertainment or sharing a quick tip. They’re also great for creators who don’t have the time or resources to make longer content. The key here is speed and impact—get your message across fast, or you might lose your audience.

3. AI-Powered Video

Artificial intelligence is making waves in the video space. From auto-generated subtitles to deepfake filters, AI is helping creators produce better content with less effort. Tools like video-srt-windows let you automatically generate subtitles from voice in a video, while others can upscale lower resolution clips or even generate 30fps videos at 1216×704 resolution in just seconds.

How to Create Better Video Content

Creating video doesn’t have to be complicated. You don’t need the most expensive gear or the fanciest editing software. What you do need is a clear idea, the right tools, and a bit of know-how. Let’s walk through some key steps to help you make better videos.

1. Know Your Audience

Who are you making this video for? If you’re creating content for TikTok, you’ll want something short and catchy. If it’s for YouTube, you can afford to go a bit longer. Think about what your audience cares about and what kind of video will grab their attention.

2. Invest in Good Lighting and Sound

So many creators forget about lighting and sound, but they can make or break your video. Even the best footage looks amateur if it’s dark or the audio is scratchy. You don’t need a full studio setup—just a decent ring light and a lapel mic can make a huge difference.

3. Use Video Editing Tools That Work for You

There are tons of tools out there, from free options like CapCut to powerful ones like Adobe Premiere Pro. For beginners, tools like InVideo or WeVideo are great because they offer templates, music libraries, and easy drag-and-drop interfaces. If you’re more advanced, you might want to try AI-based tools like which can help you upscale or generate depth effects in longer videos.

4. Optimize for Speed and Quality

One thing to keep in mind is your upload and internet speed. If your internet isn’t fast enough, uploading high-resolution videos can take forever. Also, using multiple devices on the same network can slow things down. Run a quick speed test before uploading, and if needed, lower the resolution slightly to get a smoother upload process.

5. Add Subtitles Automatically

Did you know that over 80% of people watch videos without sound at least some of the time? That’s why subtitles are so important. Luckily, there are tools like the open-source Windows GUI software that lets you generate SRT files from video voice automatically. This makes your content more accessible and more engaging.

Watching Video Smarter

It’s not just about creating video—it’s also about how we watch it. With so many platforms and so much content, it can be overwhelming to find what you’re looking for. Here are some tips to help you get the most out of your video experience.

1. Use Curated Platforms

Instead of endlessly scrolling through YouTube, try platforms that curate content for you. Sites like MSN Watch and AOL Video offer handpicked selections of trending clips, news, and viral videos. It’s a smarter way to stay entertained without wasting hours searching.

2. Stay Updated with YouTube Trends

If you’re a regular YouTube user, head over to YouTube Trending to see what’s currently popular. This page updates regularly with the most-watched videos, and it’s a great way to discover new creators or catch up on viral moments.

3. Watch with Purpose

Are you watching just for fun, or are you trying to learn something? If you’re watching for educational purposes, try using tools that let you slow down playback, add notes, or even generate transcripts. This makes watching video more than just passive entertainment—it becomes a learning tool.

FAQ

How can I improve my video upload speed?

So, if you're struggling with slow uploads, the first thing to check is your internet speed. Run a quick speed test and see if your upload speed matches what your provider promises. If it doesn’t, try reducing the number of devices connected to your network or using a wired connection instead of Wi-Fi. You can also lower the video resolution slightly to make the upload faster.

What are the best tools for creating video content?

For beginners, tools like InVideo and WeVideo are great because they’re easy to use and offer templates. If you’re more advanced, you might want to try FramePack or Depth Anything V2 for more complex effects. If you’re looking to generate subtitles automatically, there’s an open-source tool for Windows that does exactly that and is free to use.

How can I keep up with trending videos?

The best way to stay on top of what’s trending is by checking YouTube’s Trending page or using curated platforms like AOL Video or MSN Watch. These sites collect the most popular videos from around the web and present them in a way that’s easy to browse. You can also follow creators you enjoy and set up notifications so you never miss a new upload.